Denise Shull is the author of MARKET Mind Games, which has been repeatedly called "ahead of its time", "a game-changer" and "the best book on trading psychology" in unsolicited Amazon reviews.Shull is a performance coach who uses neuroeconomics and modern psychoanalysis in her work with hedge funds and professional athletes. She is also the founder of The ReThink Group. Shull focuses on the positive contribution of feelings and emotion in high-pressure decisions. 

She has been called the most important inspiration behind the character Wendy Rhodes on the Showtime series Billions.

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