Christina Krause and Paul Del Pozo on Not Getting Enough Real Estate Leads

Christina Krause is a seasoned real estate investor and owner of Postal Impact, Postal Impact Marketing Hub, and Virtual Lead Managers, businesses that were created to help new investors get a better understanding of how real estate works. Paul Del Pozo is a real estate investor who invests in the South Florida area. He represents PropStream, a real estate software created for brokers, realtors, and investors. PropStream helps streamline lead generation by only showing leads based on your criteria.

In today’s episode, Christina and Paul discuss how they vet quality leads and when investors should - and should not - follow up with a lead. They explain why new investors should track their leads, their lists, and their day-to-day activity. They describe the lists they prefer in their markets and the steps they take to make sure they’re only chasing good deals. Christina and Paul also share their thoughts on different marketing strategies and which ones can provide the best value.

"It's far more important how you convert those leads than what your lead type is.” - Christina Krause

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