Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products or finding new markets and channels. Sadly, most of these expansion opportunities fail. But why?Mark Roberge, Managing Director at Stage 2 Capital, discusses predictable growth strategy and how the framework can help increase the successfulness and speed of these expansions. Mark covers:Why your new product launch isn’t going wellThe science of scaleDefining product market fitCredit the above framework to Michael Tushman and this article from HBR: https://hbr.org/2004/04/the-ambidextrous-organizationThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
Podden och tillhörande omslagsbild på den här sidan tillhör Sangram Vajre. Innehållet i podden är skapat av Sangram Vajre och inte av, eller tillsammans med, Poddtoppen.
