We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews.

Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers. In 2017, she launched her own debut title, The Polygamist’s Daughter: A Memoir. Anna’s clients span the spectrum of publishing platforms, from first-time authors to seasoned authors, from traditionally published books to independently published books. Using an intuitive approach to social media and a redefined perspective of what it means to build a platform, she helps authors understand how to make a splash by reaching the widest audience, maximize the number of reviews they receive from readers, and put their book cover and title in front of as many people as possible-- all while having FUN along the way.

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