This audio track features an interview of our CEO Norman Behar in Sales Pipeline Radio with Matt Heinz. In this interview, Norman discusses our new book the High-Impact Sales Manager: How is this book different than others in the market, what does it mean to be a High-Impact Sales Manager, and what keeps sales managers from achieving better results.

Matt also asks Norman about how to get sales reps and sales managers motivated to learn and develop new behaviors, how long does it take to develop a coaching culture, and what can leadership do to help sale managers be more effective in their role as coaches and get better at managing their time.

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