Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights
It’s that time again. SCHEMA TIME.
Yes, we’re here for another soiree with Schema.
You’re a little familiar with it at this point. You’ve eyed each-other across the room. You’ve heard your peers mention “markup’’ in hushed, worried tones.
It’s time to get reacquainted with, or meet for the very first time, this dead-handy structured data tool.
I know many of us put Schema in the too hard basket, but no more, I have a very special guest who’s here to make schema as easy as falling off a greasy log.
Even for the technically challenged.
Ready? Let’s get stuck in.
Tune in to learn:
What is Schema, and why is it important?
How to check for pre-existing schema on your website
How schema factors into Google rankings
How to effectively use Schema.org
Why you should be linking schemas, and how to do it
Do it yourself - how to build schema, and how to fix common problems as they arise
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