In this episode you'll learn about some time and cost effective ways to do proper user research inspired by the world of copywriting.
Successful conversion copywriter Joel Klettke takes you along his process to craft copy which deeply resonates with readers.
As you'll hear that process evolves for a large part on conducting user research in order to understand the people you're going to write for.
The similarities between how Joel does research and the way we do it as service designers is sometimes uncanny. There's just so much overlap that you wonder why our paths haven't crossed before.
We also talk about how Joel is able to convince clients to do user research. Even when they think they know everything there is about their customers.
Stepping outside the world of service design is sometimes the best way to improve our practice and this episode is I think a great example.
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----- [ GUIDE ] -----
03:10 - The first encounter with Service Design.
04:10 - Why should Service Designers care about what a copywriting can teach them about customer research?
12:25 - How much do you need to know about a customer?
21:25 - How can we go and get this information in a cost and time effective way?
33:55 - Big question: Which research tools could we use from the copywriters toolkit?
----- [ LINKS ] --------
* https://twitter.com/JoelKlettke
* https://www.linkedin.com/in/joelklettke/
* https://businesscasualcopywriting.com/
* https://www.typeform.com/
* https://copyhackers.com/about-copy-hackers/
* https://cloud.google.com/natural-language/
* https://www.hotjar.com/
*
----- [ MORE ] -----
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