On September 10th, 2019, Bloomberg Philanthropies announced the creation of a new $160 million initiative to end the youth e-cigarette epidemic. The three-year program, called Protect Kids, is led by the Campaign for Tobacco-Free Kids, which will partner with other leading organizations including parent and community groups concerned about the nation’s kids and health.
Dr. Kelly Henning, Bloomberg Philanthropies’ Public Health program lead, spoke to Matt Myers, President of Campaign for Tobacco-Free Kids, about the initiative, including the need to hold the federal government accountable for it’s stated intentions to ban flavored e-cigarettes.
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