Zj Liquid 876
Known to the world as ZJ LIQUID is a real-life success story. Born in Montego Bay, Jamaica, young Liquid started off his career playing at house parties, before transforming himself into one of the most heavily demanded Disc Jockeys (DJs) in the Caribbean region and overseas. Today, Liquid is known for his work with ZIP 103 FM, “Jamaica’s Party Station” synonymous with playing the newest hits. He can be credited for making ZIP FM the hottest station in Jamaica, through his unique and innovative methods of captivating his audience, by creating different themes, show ideas, and creating slangs like “Yu zee it”.
While attending Cornwall College in Montego Bay, Jamaica, Liquid’s interest in music piqued. With popular entertainment spot Pier One at his disposal, he experimented with all genres of music, and started playing at the venue on Friday nights. This experience exposed him to all musical genres based on the diversity of the audience- “You have a lot of tourists, so you can't just go there and play dancehall, you have to be able to cater to your audience which in this case although appreciated authentic Jamaican music, still wanted familiarity through hip hop, R&B, alternative pop and Soca" he pointed out.
His first radio experience came at HOT102, when it was based in Montego Bay, where he played as part of the duo, DJ Lippo and Master Wayne. This was a key step in Liquid’s development, as he was faced with making the transition to a radio personality. "I used to play after Barry G (Jamaica’s most respected DJ in the 80s and early 90s), so I used to go early and watch him and learn some things from him," he said. His radio training continued when he joined ZIP 103 FM at its inception in 2002. He underwent voice training with Broadcaster Fae Ellington and former Programme Director Judith Bodley who, he said, stressed the importance of self-analysing.
Liquid is more than just a DJ however, as he has several credits to his name. In 2004, the multi- talented individual decided to venture into production, partnering up with the likes of Don Corleon to produce projects such as Elephant Man’s “Crazy Hype” and Assassin’s “Girls Gone Wild”. He has also produced several rhythms including Slow Bounce, 12 Gauge, French Vanilla, Bluetooth, Pre-Release, among others for which he has signed distribution deals for some through VP Records.
Beyond his producing and DJ skills, Liquid has transitioned to another level of his artistry by flexing his skills as an artiste. His first official single was “Dweet Girl”, produced by veteran DJ Delly Ranks, followed by “Party Hard”- a Don Corleon production, and his biggest hit to date “Wifey Walk Out” for artiste Seanizzle.
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