In this episode, we are joined by cognitive psychologist, Christopher Chabris, who is perhaps best known for his collaborative research on the Ig Nobel prize-winning ‘Gorillas in Our Midst’ experiment and his subsequent popular psychology book, The Invisible Gorilla. Chris is an Associate Professor of Psychology at Union College in New York and a Senior Investigator at Geisinger Health System.

  • Why Chris believes companies often fail the test of inattentional blindness during the product design phase.
  • Why our attention is more limited than we think and how learning self-control can help us to take in more information.
  • Why we overvalue confidence and how we can work to recognize and overcome our own cognitive biases.

Key Takeaways and Learnings

  • Inattentional blindness: the surprising facts on how limited our attention is.
  • Illusion of attention: why we think we pay more attention to things than we actually do.
  • Human cognitive architecture: how understanding the limitations and foibles of the human mind can lead to successful product and technology design.

Links and Resources Mentioned in this Episode

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