Mental Toughness for Mavericks
Becoming Fit and Legit: How an Entrepreneurial Drug Dealer Founded ConBody and Turned His Life Around, with Coss Marte
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Becoming Fit and Legit: How an Entrepreneurial Drug Dealer Founded ConBody and Turned His Life Around, with Coss Marte

Starting at the age of 13, Coss Marte built a $2M cocaine-and-marijuana empire in New York City before getting busted. While serving time, he developed a bodyweight exercise program that he could do in a 9'x6′ prison cell — he lost 70 pounds and went on to help his fellow inmates lose a total of 1,000 pounds. Once released, he was determined to build a legitimate business and, with the help of organizations like Defy Ventures, he’s gotten funding through Shark Tank and a successful Kickstarter to open his own gym, ConBody, where he hires formerly incarcerated as trainers. We spoke about his approach to “hustling,” how he stays resilient and the key inflection points in his journey to becoming fit and legit (including the incredible "stamp in the bible” story).

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