Today’s episode is a crossover from the Free Time podcast. Enjoy!
Today’s guest is an expert in cultivating creativity — and in remaining consistent over the long arc of content creation. Todd Henry is the author of six books, and today we’re talking about how to stay motivated in the publishing industry, where the market reflects winner-take-all dynamics, and the long tail is verrrry long.
More About Todd: Todd is the author of six books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and Motivation Code, and host of The Accidental Creative podcast and the Herding Tigers podcast. He empowers companies and teams to be creative, prolific, and brilliant in their work through his books, podcasts, and keynote speaking. Today we’re going behind the scenes His new book, Daily Creative: A Practical Guide for Staying Prolific, Brilliant, and Healthy, encourages you to thrive as a creative through daily practice.
🌟3 Key Takeaways:
Solve a problem that people know they have; frame your products and services in terms of how they accomplish a job that people need done.
Your creativity is one of your most precious resources. Protect your Idea Factory and measure the quantity and quality of ideas you generate
Set Wildly Important Goals; Todd’s are: quality, awareness, and revenue diversity. Every day you should be figuring out how your work will help you achieve them.
📝Permission: Practice pruning; there’s probably something you’re doing right now that has already served its purpose and run its course. You hereby have permission to drop it!
✅Do (or Delegate) This Next: Outline your business model as a flywheel. For help with this, read Jim Collins’ fantastic monograph, Turning the Flywheel.
📘Books Mentioned:
Free Time: Lose The Busywork, Love Your Business
Pivot: The Only Move That Matters Is Your Next One
The Accidental Creative: How to Be Brilliant at a Moment's Notice
Die Empty: Unleash Your Best Work Every Day
Louder than Words: Harness the Power of Your Authentic Voice
Herding Tigers: Be the Leader That Creative People Need
The Motivation Code: Discover the Hidden Forces That Drive Your Best Work
Turning the Flywheel: A Monograph to Accompany Good to Great
Good to Great: Why Some Companies Make the Leap and Others Don't
The Practice: Shipping Creative Work
🔗Resources Mentioned:
Todd on the web, Instagram: @toddhenry, Twitter, LinkedIn, Facebook
Todd’s Podcasts: The Accidental Creative podcast, Herding Tigers podcast
Articles: NYT on the long tail of book publishing: Will the Biggest Publisher in the U.S. Get Even Bigger?,
Video: Elizabeth Gilbert’s TED Talks: Your Elusive Creative Genius, Success Failure and the Drive to Keep Creating
Cal Newport: Write an Attention Charter
Disney Business Model
🎧Related Podcast Episodes:
111: Building a Second Brain with Tiago Forte
123: “Pricing is Branding” — Anti-Time Management with Richie Norton
Pivot 051: Die Empty with Todd Henry
Pivot 088: Artist Seth Price on Finding Freedom in Bad Ideas, Balancing Commerce and Creation in Business
Pivot 254: The Practice—On Generosity, Peculiarity, and Showing Up with Seth Godin
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📝 Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/291
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