Part of the product development process is understanding where the finished product stands in the market. While this can easily be confused with product branding and storytelling, it’s an entirely unique and separate phase of creation and marketing. How do you differentiate a product’s branding from its positioning while still illustrating its value? As part of our Confidence and Product Management series, Product Talk host Nikki Ahmadi sits down with Huawei fmr Product VP, April Dunford, to define product positioning and its role in development and marketing.
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