Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.
Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.
On this episode of Promote Yourself to CEO:
6:23 - Amber briefly discusses a little bit about her business.
9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.
12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.
17:07 - How does Amber get referrals? It’s such a simple, casual process.
18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.
22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.
27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.
32:28 - Amber offers some final advice to wrap up the interview.
34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.
Mentioned in Why Referrals Are STILL the Gold Standard
