A US election is far more than just a struggle for the most powerful job in the world, they also provide a glimpse into consumer attitudes and emerging technologies designed to influence opinion. It was during the 2012 US election, for instance, that social media, online data and e-commerce profiling was leveraged for the first time to create a hyper-targeted, digital political campaign, that ultimately swept the Democrats into power. My guest this week, Harper Reed, was intimately involved in that strategy, having served as CTO of the Obama 2012 campaign, where he was the first to bring the mentality and connective capabilities of the tech industry to the political stage.
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